Café la Nacional by Anagrama Studio
When Mexican design practice Anagrama Studio were tasked with rebranding Cafe La Nacional, it was imperative that it retained the traditional angle that was crucial to the brand's indiginous roots.
The solution involved a reimagining of an old Mexican coat of arms, adding coffee related motifs like the Coffea genus that surrounds the eagle and an ancient 1770 like roaster broiling coffee beneath it. A more contemporary feel is created when the logo is juxtaposed to the chosen typefaces and levels the overall sense of the composition.
Also, to help differentiate the regional origin of each blend, metallic coloured stickers criss-cross the packaging, adding a disruptive accent to the design.