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Eskay by Caterina Bianchini

Stockholm skincare range Eskay have unveiled a delicate new identity by London based designer and art director, Caterina Bianchini.

A narrative motif runs throughout the branding, creating a story that runs through the product range, across the packaging and beyond. A custom typeface was created for the project with accentuation on the S and K in reference to the phonetic sound of the founder's initials. Saquera Kokayi started creating the products in her own kitchen so it was essential to keep the link to the early days of the company intact. A minimimalist approach to identity had led Bianchini to create a modern brand for our times with a delicate nod to the Scandinavian heritage of the range.