Love Tea by The Company You Keep
Love Tea came to TCYK as a humble brand with a respect for organic, therapeutic ingredients. They conveyed this through illustrative and floral packaging that resonated with their target audience, but wasn’t allowing the brand to thrive in a crowded market.
Throughout their research they saw shelf after shelf of colourful, loud packaging with nifty flavour names. In contrast, they wanted to convey that drinking tea is about finding a moment of peace. An exhale. Inspired by this philosophy, TCYK created a refined, calm brand identity. The packaging honours natural, botanical ingredients with clean photography and long-form copy, to allow the story of each flavour to shine. Finding a key insight that resonated strongly with Love Tea allowed them to create a beautiful identity and move the brand toward their aspirations.