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Monroe Café by Pop & Pac

Melbourne based design agency Pop & pac have created a pastel hued identity for understated Richmond café, Monroe.

Asian influenced cuisine forms the culinary side of things while the design concept was based on the seven deadly sins and the seven heavenly virtues. The sin of pride and the virtue of humility led the creative team to the hollywood icon behind the name, while a custom expanded typeface and delicate foil printing nod to the seemingly never-ending nature of the mirror-clad café.